Local SEO (Search Engine Optimisation) refers to strategies designed to help your business rank higher in search engine results when potential customers search for local services. For example, if someone in your area searches for "horse riding lessons near me" or "best equine vet in [town]," your business should ideally appear near the top of those results.

The four emotional customer types provide a straightforward, scientific approach to help attract loyal customers. These tools make marketing for your equine business easier, whether you’re handling it yourself or seeking expert advice.

Here are seven easy tips and insights to help you understand the core components of equine SEO and how to create content that not only ranks well on search engines but also resonates with your equestrian audience.

Did you know that an effective landing page can increase your equestrian webiste conversion by 80%?.

We don’t want you to waste your advertising dollars so in this blog post you’ll receive a template for an effective landing page that will sell your equine business online.

What sells your equine business and services? This is a question we often ask our clients, but which we just as often find that small and medium-sized equestrian businesses find it difficult to give an accurate answer to.

You have a website, it’s optimized, it showcases your services and/or sponsors, news etc. beautifully. So why is no one contacting you or even noticing you online? In this post I will address one of the fundamental components of your online equestrian marketing – the keyword analysis.