Local SEO (Search Engine Optimisation) refers to strategies designed to help your business rank higher in search engine results when potential customers search for local services. For example, if someone in your area searches for "horse riding lessons near me" or "best equine vet in [town]," your business should ideally appear near the top of those results.

The four emotional customer types provide a straightforward, scientific approach to help attract loyal customers. These tools make marketing for your equine business easier, whether you’re handling it yourself or seeking expert advice.

This blog is for equine business owners and equestrians who have that perfect idea but don’t know how what or where to start in terms of marketing their equestrian business. This blog will also cover why you need to define your goals and how to track. If this sounds like the space you are in, then sit back, put your feet up and stick around.