What sells your equine business and services? This is a question we often ask our clients, but which we just as often find that small and medium-sized equestrian businesses find it difficult to give an accurate answer to.

You have a website, it’s optimized, it showcases your services and/or sponsors, news etc. beautifully. So why is no one contacting you or even noticing you online? In this post I will address one of the fundamental components of your online equestrian marketing – the keyword analysis.