Local SEO (Search Engine Optimisation) refers to strategies designed to help your business rank higher in search engine results when potential customers search for local services. For example, if someone in your area searches for "horse riding lessons near me" or "best equine vet in [town]," your business should ideally appear near the top of those results.

Two concepts that are thrown around a lot when talking about digital equine marketing are SEM and SEO. But what do these concepts really mean, and what is the difference between them? You’ll get the answer here.

You have a website, it’s optimized, it showcases your services and/or sponsors, news etc. beautifully. So why is no one contacting you or even noticing you online? In this post I will address one of the fundamental components of your online equestrian marketing – the keyword analysis.

If your horse business has an equine website that you are interested in optimising in 2021 then the following basic insights of your site’s performance are a great place to start. Here are two free tools that will help you get some insights on ho your horse business’ website is ranking in Google.

Is your horse business’ website tuned for page speed?

Not sure? Don’t fret. This blog post zooms in on the SEO topic of page speed and it’s pretty important for your horse business’ online presence to have this nailed down.

We’ll explain why SEO is a crucial building block, in your online equestrian marketing strategy and how it can help you to improve your equine business’ ranking in search engines leading to increased traffic, brand awareness and last but not least increased sales.

Understand how SEO effects your equine business. Do you want a piece of the “Google pie” but you’re not sure how or where to get started? Learn more about why SEO is crucial for equestrian websites alike.