Local SEO (Search Engine Optimisation) refers to strategies designed to help your business rank higher in search engine results when potential customers search for local services. For example, if someone in your area searches for "horse riding lessons near me" or "best equine vet in [town]," your business should ideally appear near the top of those results.

Two concepts that are thrown around a lot when talking about digital equine marketing are SEM and SEO. But what do these concepts really mean, and what is the difference between them? You’ll get the answer here.

You have a website, it’s optimized, it showcases your services and/or sponsors, news etc. beautifully. So why is no one contacting you or even noticing you online? In this post I will address one of the fundamental components of your online equestrian marketing – the keyword analysis.